Marin & Santa Rosa, California

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Serving Marin & Sonoma Counties

Your Financial Life Deserves More Than a Collection of Accounts.

Alpha Wealth Management & Planning helps you bring the pieces of your financial life together so you can better understand where you are, where you're going, and the decisions that may help you get there.

Plan. Invest. Live with Purpose.

Offices in Novato & Santa Rosa, CA

Client-First Independent Guidance

THE BIGGER PICTURE

Your Finances Get More Complex

as Your Life Grows.

You may have retirement accounts, investments, property, insurance, tax considerations, estate plans, business interests, and important family priorities.

But having financial pieces isn't the same as having a coordinated plan.

Alpha helps you step back, understand how those pieces work together, and make more informed decisions about what comes next.

THE 7 KEY PILLARS ALPHA CONNECTS FOR YOU

Investments

Growth, risk alignment & asset allocation

Retirement

401(k)s, IRAs & cash flow timing

Taxes

Tax-efficient withdrawal & planning

Estate

Beneficiaries & legacy considerations

Insurance

Protection for family & assets

Family

Education & multi-generational goals

Life Goals

Business, lifestyle & personal vision

CLIENT-CENTERED PHILOSOPY

Your financial plan should reflect what matters to you.

  • Active Listening: We prioritize understanding your values, family dynamics, and priorities before discussing portfolios.

  • Product Independence: Objective financial planning centered on your goals rather than proprietary financial products.

  • Long-term Partnership: Continuous evaluation as life circumstances, market conditions, and personal goals evolve.

Novato & Santa Rosa Advisory Team

Alpha Wealth

OUR APPROACH

Start With Your Goals, Not a Product.

Good financial guidance begins with listening. Alpha takes the time to understand your goals, priorities, family, and financial circumstances before helping you evaluate the path forward.

Whether you're building wealth, preparing for retirement, or already enjoying it, our focus is helping you better understand your financial picture and make informed decisions about what's next.

HOW IT WORKS

Financial Planning Doesn't Have

to Feel Complicated.

A clear, collaborative 3-step process designed to give you confidence at every stage.

01

Understand

We listen to your goals, priorities, questions, and current financial situation.

Step 1 of 3

02

Plan

We help bring the different pieces together and evaluate strategies based on your circumstances.

Step 2 of 3

01

Understand

As life changes, we continue reviewing your plan and helping you evaluate what comes next.

Step 3 of 3

PLANNING THROUGH LIFE'S CHANGES

Guidance for Where You Are — and Where You're Going.

Whether you are expanding your business, preparing to retire, or managing a major life event, Alpha tailors planning to your exact stage.

Emerging & Established Professionals

Building & Growing Wealth

For professionals, families, and business owners who want their growing financial resources working toward clearly defined goals.

Alpha Planning Services

5 to 10 Years Out

Preparing for Retirement

Bring investments, income planning, Social Security, taxes, healthcare considerations, and lifestyle goals into a more coordinated picture.

Alpha Planning Services

Income & Distribution Strategy

Living in Retirement

For professionals, families, and business owners who want their growing financial resources working toward clearly defined goals.

Alpha Planning Services

Career, Sale, Legacy, Family

Navigating Life Transitions

For professionals, families, and business owners who want their growing financial resources working toward clearly defined goals.

Alpha Planning Services

COMPLIMENTARY FINANCIAL GUIDE

A Different Kind of Financial Conversation

Start With Your Goals, Not a Product.

Not sure where to begin? Start with a few thoughtful questions about your goals, priorities, and financial picture.

Download Alpha's complimentary financial planning resource to help you think about what's important now—and what may deserve a closer look.

  • 7 Essential Questions to Evaluate Investment & Retirement Readiness

  • Clear strategies to coordinate Taxes, Estate, and Family priorities

  • Instant PDF direct download — no obligations or spam

MEET ALPHA

Experienced Guidance. Personal Relationships.

One Team.

Alpha Wealth Management & Planning brings together experienced financial professionals who believe good planning starts with understanding the person behind the numbers.

Novato & Santa Rosa Offices

Andrei Jigalin

Wealth Advisor & Co-Founder

Andrei has spent years building Alpha around personal relationships, thoughtful planning, and individualized financial guidance for families in Marin and Sonoma Counties.

Personalized Fiduciary Relationship

Novato & Santa Rosa Offices

JaSin Carlen

Wealth Advisor & Co-Founder

JaSin brings extensive financial experience, client relationships, and a collaborative perspective to help clients evaluate complex investment and retirement decisions.

Personalized Fiduciary Relationship

Andrei Jigalin, JaSin Carlen, and the Alpha team work collaboratively to help clients understand their financial picture, evaluate important decisions, and develop strategies around their individual circumstances and goals.

One team. A shared vision. Your financial future at the center.

Subject to regulatory compliance approval. Investment advisory services offered through registered entities.

LOCAL RELATIONSHIPS. BROADER PERSPECTIVE.

Financial Guidance Wherever Life Takes You.

With offices in Novato and Santa Rosa, Alpha serves individuals and families throughout Marin and Sonoma Counties and can meet remotely with clients when appropriate.

Novato Office

Marin County

Alpha Wealth Management & Planning

690 De Long Ave., Suite 300

Novato, CA 94945

Phone: (415) 506-4569

In-person & Hybrid Appointments

Santa Rosa Office

Sonoma County

Alpha Wealth Management & Planning

Santa Rosa, CA

Serving Santa Rosa & surrounding Wine Country communities

Phone: (707) 852-5320

In-person & Hybrid Appointments

QUESTIONS ABOUT WORKING WITH ALPHA?

Frequently Asked Questions

Clear answers to help you understand how Alpha works with clients.

1. What does a financial planner do?

A financial planner helps you look at your overall financial picture and consider how investments, retirement, taxes, insurance, estate considerations, and other financial decisions may work together toward your goals.

2. When should I consider working with a financial planner?

There isn't one specific age. People often seek financial guidance as their finances become more complex, their income or assets grow, they experience major life changes, or retirement becomes a bigger priority.

3. Do I need to be wealthy to work with Alpha?

Financial planning can be valuable at different stages of life. A conversation with the Alpha team can help determine whether Alpha's services are appropriate for your circumstances and goals.

4. Can Alpha help me prepare for retirement?

Retirement planning is an important part of Alpha's work. The team can help you evaluate areas such as savings, investments, potential income needs, Social Security considerations, taxes, and long-term priorities.

5. Can Alpha manage my investments?

Investment management is one component of Alpha's broader financial planning and wealth management services. Strategies are based on each client's circumstances, objectives, time horizon, and risk considerations.

6. Does Alpha help with tax planning?

Tax considerations can be incorporated into the broader financial planning process. When appropriate, Alpha can also coordinate with a client's tax professional.

7. Can Alpha help with estate and legacy planning?

Alpha can help clients consider estate and legacy goals as part of their broader financial picture and coordinate with qualified legal professionals when legal advice or documents are required.

8. What should I bring to my first meeting?

Information about your goals, investment and retirement accounts, income, insurance, estate documents, and financial questions can be helpful. The Alpha team can provide guidance on what information to bring.

9. What happens during the first conversation?

It's an opportunity to get acquainted. Alpha will learn about your financial situation, priorities, and questions, and you'll learn more about Alpha's approach to determine whether working together may be a good fit.

10. Where is Alpha located?

Alpha Wealth Management and Planning has offices in Novato and Santa Rosa, California, serving individuals and families throughout Marin County, Sonoma County, and surrounding communities.

Still Have Questions?

THE FIRST STEP IS SIMPLE

What's Important to You?

A financial plan should begin with understanding your life, your priorities,

and the future you're working toward.

The first step is simply a conversation.

Serving Novato, Santa Rosa, Marin & Sonoma Counties, and virtual clients nationwide.

Alpha Wealth Management & Planning, LLC is an independent financial advisory firm dedicated to helping clients bring their financial life into clear focus.

Fiduciary Relationship Standard

Office Locations

Novato Office (Main)

690 De Long Ave., Suite 300
Novato, CA 94945

(415) 506-4569

Santa Rosa Office

Santa Rosa, CA

(707) 852-5320

Compliance & Licensing

Investment advisory services offered through registered investment advisory entities. Alpha Wealth Management & Planning, LLC provides personalized wealth planning and investment guidance tailored to individual client profiles.

Member FINRA / SIPC disclosures as applicable.

Educational & Legal Disclaimer

This material is provided for general informational and educational purposes only and is not intended as individualized investment, tax, or legal advice. Individual circumstances vary significantly. Please consult the appropriate financial, tax, or legal professional regarding your specific situation prior to implementing any strategy.

All final financial-services marketing copy, calls to action, disclosures, and downloadable materials are subject to review and approval by Alpha Wealth Management & Planning's designated compliance professional before publication. Past performance is no guarantee of future results.